Children growing up thinking that betting and football go together

It was refreshing to watch World Cup football in the USA without any betting advertising. I did get to hate the crass Volkswagen adverts on the Fox channel. We, in the Uk, are constantly bombarded with betting adverts on commercial channels like ITV, Sky and BT. Children see it at football matches, on football shirts, on the television, on the web and in newspapers. The adverts make betting appear to be great fun. There is the lure of free bets and endorsements by film stars, media personalities and even a well respected football manager. The consequences will not be good for our society. It will breed gamblers addicted to betting. Some will experience debt, family feuds and poverty.